Facebook and Instagram ads for contractors.
Meta ads are what we do best. We build, run and adjust campaigns on Facebook and Instagram that put your business in front of homeowners in your service area, and every call and form goes straight to you.
Most ad reports are full of clicks. You wanted calls.
The usual story: an agency sets up a campaign, sends a report full of impressions and reach, and the phone stays quiet. You can’t tell what the money did, and nobody picks up when you ask. Ads only matter when they turn into booked jobs, so that is the only thing we build them around.
How Meta ads work with us.
We learn the jobs you want.
Which work pays best, which towns you’ll actually drive to, and how much you can take on each week. It takes one short call.
We build and launch the campaigns.
Ads written for your trade and your towns, on Facebook and Instagram, set up so the people who see them can call you or send a form in one tap.
We keep adjusting.
Ads that aren’t bringing in calls get cut; the ones that are get more of the budget. Every month you get a plain-English report: what you spent, what came in, and what we’re changing.
What’s included.
- Campaign strategy built around the jobs you want more of
- Facebook and Instagram campaigns targeted to your service area
- Ad creative: graphics and short videos built from your real jobs, trucks and crew
- Landing pages and lead forms built for one job, turning a click into a call
- Tracking and a plain-English monthly report
- Every lead sent straight to your phone, never pooled or resold
Our guarantee on Meta ads.
5 leads in your first 30 days, or the next 30 are free.
This is our guarantee on Meta ads. If we don’t generate you at least 5 leads in your first 30 days, we run the next 30 days free. It applies at our recommended minimum ad spend, a lead means a real call or form submission from a prospect in your service area, and it assumes calls get answered or returned. The free cycle is one additional 30 days.
What are 5 to 14 more leads a month worth to you?
Adjust the two numbers to match your business.
Estimated monthly revenue from new leads
$3,800 – $10,500
Example: a $2,500 average job and 3 in 10 leads closed.
We build every campaign to bring in 5 to 14 leads a month at our recommended ad spend. This is an estimate from the numbers you entered, not a promise of results. Your market, the season and how fast you return calls all move it.
What clients say about working with us
“Daniel West brought in a lot of leads for us. My previous marketers disappointed me. West Converts definitely lived up to my needs.”
Questions about Meta ads.
How many leads will I get?
We build every campaign to bring in 5 to 14 leads a month at our recommended ad spend. Season matters: HVAC picks up in peak heating and cooling months, and exterior work like roofing and painting picks up in spring and summer.
If we don’t generate you at least 5 leads in your first 30 days, we run the next 30 days free.
This applies at our recommended minimum ad spend, a lead means a real call or form submission from a prospect in your service area, and it assumes calls get answered or returned. The free cycle is one additional 30 days.
Why is ad spend separate from your fee?
Because the ad budget is what actually buys the clicks. Our fee covers building, running and adjusting the campaigns, and the spend is what Meta charges to show them.
If the budget is too small, campaigns usually don’t get enough traffic to show what’s working. We’ll recommend a starting budget for your market, and you set the final number.
Do I need a new website to run ads?
No. Plenty of ads can send people straight to a phone call or a quick form, so you don’t need a new website to get started.
If you already have a site that works well on a phone, we can send ads there too.
Are you selling my leads to other contractors?
No. Calls and form submissions go straight to your phone and your inbox. There’s no shared lead pool that other contractors in your area are buying from.
The leads your ads generate belong to you alone.
Related services
Book a free strategy call.
One short call. You’ll know what we’d do for your business, and what it would cost, before you spend anything.